Executive Producer & Writer


Client: Netflix
Studio: Gretel

Writer / Strategist

I had the great opportunity to work on Netflix's first ever global tagline with the brilliant team at Gretel and the terrific Julian Bevan and Kyle Barron-Cohen. We wrote, analyzed, brainstormed, analyzed again, pondered how words would translate, and wrote more. In each review, SEE WHAT'S NEXT rose to the top, and it ultimately became the clear winner... this perfect GIF from Gretel shows why.

Check out the full case study for Gretel's work with Netflix here.