BRAND & MARKETING
Client: HPE
Agency: Sibling Rivalry
ROLE: Executive Director, Creative Strategy / Account Lead / Writer / Producer
As an agency for HPE, our work at Sibling Rivalry spans every type of project, always starting with strategy.
THE CHALLENGE: Bring HPE’s complex technological capabilities to life with clarity and impact. Distill, then create across all brand touchpoints.
THE CREATIVE STRATEGY: As Account Lead and Executive Director of Creative Strategy, I oversee and manage concept development and execution for films and brand experiences for every part of the business — from new product launches to brand campaigns to elevating their biggest events of the year.
THE PROOF: Following are several examples of how we’ve built this powerful body of work to amplify the HPE brand.
THE RESULTS: As we continue into our multi-year relationship with HPE, the success of the brand experiences we’ve developed and executed have expanded their profile and helped establish their differentiation in the marketplace.
To launch HPE GreenLake, we created this Anthem film, shooting remotely in Iceland and then working some digital magic to bring it all to life.
HPE GreenLake Anthem
When major tech conferences went virtual in 2020, we were ready to help our HPE partners to develop original programming that would drive registration, engagement, and brand equity for their global Discover events. In 2020, the two thirty-minute films we concepted, wrote, directed, designed, and produced included productions spanning the world and a cast of sports luminaries… from Simone Biles to Lewis Hamilton to Coach Steve Kerr to Red Bull Racing’s Christian Horner.
HPE Performance Under Pressure
HPE The Business of Sports
For HPE Discover 2021, we developed and produced two powerful panel discussions around two issues critical to HPE: the advancement of women in technology and the imperative for social justice.
These powerful conversations leave the audience with compelling takeaways and a deeper understanding of how they can be a force for unconditional inclusivity in their own businesses and communities, while positioning HPE as a brand committed to change.
In my role, I led the concept and discussion development for each film, seeing them through production and launch.
The trailers for Performance Under Pressure, Champions for Change, and In Her Element are viewable on this page.
HPE Champions for Change
HPE In Her Element