CONTENT DEVELOPMENT
Client: L/STUDIO for Lexus
Studio: Imaginary Forces

ROLE: Creative Strategist / Writer

When L/Studio and Lexus were launching their new online channel, we were invited to pitch show ideas — this was an ideal opportunity to create compelling content with a great client.

THE CHALLENGE: Develop original series for a new streaming channel from Lexus focused on a lifestyle brand experience — not cars.

THE APPROACH: I was involved from the very beginning in concept development, crafting the pitch, writing treatments, researching our subjects, and writing scripts. We focused on topics around design. Three of our series concepts were selected for production, one of which was called Lines, in which we dove deep into the everyday objects we might not pay attention to, but that each holds a fascinating story.

Included here is a montage of all the films, as well The Desk, The Parking Structure, and The High Heel.

I have always been particularly fascinated by parking structures so developing this one was a special joy for me.