Client: Scripps Networks Interactive
Studio: Sibling Rivalry
Creative Director: Joe Wright
Writer / Strategist
We were asked by our friends at Scripps Networks Interactive to create an anthemic spot that would bring together and showcase their range of networks — including HGTV, Food Network, Travel Channel, DIY, Cooking Channel, and Fine Living — under the umbrella positioning: LIFE LIVES HERE.
For our solution, we tapped into the fact that Scripps viewers do what they view. We loved the idea of using the viewers' POVs to put them right in the action, creating, experimenting, succeeding, and even failing until they get it just right. All these scenes and examples of "doing" ultimately demonstrate the diverse and exciting ways that LIFE LIVES HERE at Scripps.